This quick TED talk entry is courtesy of TED.com. Colombia is a country of exceptional beauty and promise, and itâ€™s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. â€œIn my lifetime, I have never lived one day of peace in my country,â€ says Jose Miguel Sokoloff. This ad executive and his team saw an opportunity to sway guerrillas’ hearts and minds with Christmas trees and personalized messages strategically placed throughout the jungle. A look at the creative messages that have led thousands of guerrillas to abandon the war, and the key insights behind these surprising tactics.