Chip Kidd: The art of first impressions — in design and life

This quick TED talk entry is courtesy of TED.com. Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

Click Here to see the talk on TED.com