Shashi Tharoor: Why nations should pursue soft power

This quick TED talk entry is courtesy of TED.com. India is fast becoming a superpower, says Shashi Tharoor — not just through trade and politics, but through “soft” power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it’s not the size of the army that matters as much as a country’s ability to influence the world’s hearts and minds.

Click Here to see the talk on TED.com