Daniel Kahneman: The riddle of experience vs. memory

This quick TED talk entry is courtesy of TED.com. Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness.

Click Here to see the talk on TED.com