Jason Clay: How big brands can help save biodiversity

This quick TED talk entry is courtesy of TED.com. Convince just 100 key companies to go sustainable, and WWF’s Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first — before their products duke it out on store shelves.

Click Here to see the talk on TED.com